Global Variables

Variables are data items which do not have a fixed value. Variables are used to dynamically define attributes for recipients as they pass through an engagement cycle, for example a treatment code or an engagement score. The values are derived from a fixed pool of values, or extracted from a database column.

You can use variables in Cells, to segment recipients using tools like Check Variable, and as a Trigger to generate events. Global variables are available for use in any campaign. Consideration should be given to creating a set of global variables with known names for defined uses, for example 'marketing code', 'key code' and 'salutation type'.

Global variables can only be created from the Variables tab in Variable Manager.

• Variable Manager
  • Global Variables
    • Creating Global Variables
  • Subscriptions
  • Parameters
  • Programs